Introducing the strategic guide on communicating science to your target audience
Do you struggle to communicate your research to different audiences?
As researchers, we often assume others know what we know. We talk about our research as if our listeners were next to us in the lab, have read the same papers and understood our field in as much detail as we do.
But every person has a different background and we cannot talk to everyone the same way using the same phrases, terms or analogies.
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The Pyramid of Learning: Tailor Your Communication to Any Audience
This guide introduces the "Pyramid of Learning" model, which helps scientists adapt their outreach projects to any target audience. Scientists can help their audience learn about and appreciate science so they can make better decisions for their lives.
This practical guide will help you:
- Determine your audience's level of understanding of your topic
- Adapt your explanation, examples and language to match their background
- Choose the appropriate learning journeys for your target audience
- Close knowledge gaps effectively to ensure your audience learns for life
- Create engaging and accessible key messages for your outreach project
- Increase the impact of your research
Whether you're communicating with fellow researchers at conferences, writing scientific papers, giving public talks or explaining your work to family members, this guide provides practical advice on how to reach your audience effectively
In this guide, I use examples from the microbiology field, as it is my expertise. Yet, the Pyramid of Learning can be applied to any research field - social sciences, humanities, physics, chemistry. This model is a blueprint for any project that aims to communicate human knowledge.
Learn how to bridge knowledge gaps and captivate any audience with your science.
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